Personal Branding Problem? Why An Image Consultant Is The Answer
There are few that would argue that the most successful entrepreneurs have been able to created an image of themselves in the eyes of the public – they have mastered what is known as Personal Branding. What most don’t realise however, is that many have used the services of an image consultant to create their brand – their public persona.
Business executives, too, have come to value the services of consultants to help them project an image that will reflect honesty, confidence and competence.
What Is Personal Branding?
Personal Branding is not creating an unrealistic image for the outside world; rather it relates to identifying the client’s totally unique combination of physical and emotional attributes – their size, shape, strengths, passions, skills and values – and using these in a way that makes them stand out as individuals.
In order to do this, a professional image consultant will need to learn what makes their client ‘tick’: why are they different, interesting, successful.
First Impressions
Perhaps one of the most obvious ways that image consulting will be utilised is by way of a style makeover. This can include:
* providing assistance with your wardrobe
* offering advice on personal grooming, including hair and makeup
* lessons in etiquette
Your Inner Image
While the importance of creating an impeccable first impression should not be underestimated, the real essence of personal branding lies within the inner person.
Achieving a level of self-confidence, learning how to engage an audience and to make others feel at ease are all vital to projecting a great image.
Choosing an image consultant
maria@mariacuci.com
When searching for help to achieve your personal branding objective look for one who can delivery a range of services. It is rare that the only help you will need will be that of a personal shopper to help with a style makeover. You will likely need the services of someone who can help you with etiquette, grooming, protocol and effective communicating.
Most people are comfortable with an image consultant who can offer several levels of service, allowing them to test their working relationship before committing to more services.
Always check the bona fides of anyone offering personal branding services. Ask for evidence of their successes, testimonials or references from previous clients, and obtain confirmation that they can deliver the results you are want.
Most importantly though, if you think you need the help of a stylist, then you probably do! Don’t try to do this on your own – engaging a personal branding specialist with objectivity is the only way to get real results.